Welcome to True Organic Cosmetics.

We are delighted that you are interested in honest organic cosmetics.


Here we share our story - why we love what we do and why you can feel completely safe and in good hands with our products.

We believe:

Your hair is not the problem.
What you need is not "more" - but the right thing.

Our products reduce - instead of overstimulate.
They accompany - instead of cover.

They let your hair breathe.
And make you feel again how powerful naturalness really is.

For care that tidies up - not whitewashes.
For hair that doesn't need to be tamed.
But can simply be itself.

  • Dominique Hofbauer

    I am the founder and managing director of the company and have been able to learn many different things in my life.

    From my training as a paramedic, to my studies in astrophysics and music production, to my passion for IT and shooting sports, it's all there. I see myself as the Jack of all trades.

    My motivation for True Organic Cosmetics arose from a personal necessity coupled with the desire to become the best employer in the world. 

  • Isabella Engelberger

    I am the co-founder of True Organic Cosmetics and am in charge of product development and marketing. Thanks to my many years of experience as a master hairdresser and natural hairdresser, I have always had the desire to develop genuine natural and organic cosmetics to make my customers' hair sustainably healthy and beautiful. Together with Dominique, I was able to realize this dream.

Our story in detail and honestly:

Many women think their hair is the problem, too dry, too unruly, too thin, too curly.
And often they think they need to do more - more products, more styling, more control.

But what if the problem isn't the hair at all? But the way we treat it? This is where our story begins.

Isabella already knew as a child that she wanted to be a hairdresser. Not because she followed trends, but because she saw how people blossom when they enjoy looking at themselves in the mirror again. At 9, she painted her own salon. At 15, she began her apprenticeship. But at 16 she knew: This isn't it.

Chemical paints, silicone care, artificial shine - a surface that had nothing to do with real beauty. The turning point came in her third year of training: She learned about plant-based hair dyes - and with them a new dimension of care without irritants, without stench and without masquerade. Instead, an effect you can feel. And a feeling that lasts.

Isabella opened her own Organic Hairspa in 2018. A place where people can feel good and hair care finally makes sense. But one thing was still missing: natural care that not only works but is also aesthetically pleasing.

Then came Dominique. Clearly structured, with a background in the medical field - and a deep desire to do things differently. Together we began to question, develop and connect:

Nature & effectiveness, style & substance, feeling & structure.

This is how TRUE ORGANIC COSMETICS was born. Not to launch another cosmetics line on the market. But to show that true hair care does not have to come at the expense of health, naturalness or beauty.